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“Equity” is More Than a Noun

By Paula Reed | November 12, 2020 | 0 Comments

 Diversity means more than putting the word “Equity” on your website. After George Floyd’s death this year, many CEOs and marketing departments rose up to express their thoughts on racial unification and demonstrate their company’s plan to embrace the “Black Lives Matter” movement.  Others quickly put together a webpage to express how their product, content,…

Open The Door, Let ’em In!

By Paula Reed | April 27, 2018 | 0 Comments

I am reminded of an old 1970’s Paul McCartney & Wings song, “Let ‘Em In.” More than likely, this song was on the airways at the same time as many “Baby Boomers” last stepped foot into a school unless it was time to vote.  A parent-teacher conference may have been the last time some parents visited…

The Art of A Vision Board

By Paula Reed | February 5, 2018 | 0 Comments

A couple of months ago, an entrepreneur artist asked me for advisement.  Her latest endeavor is sharing her creative spirit and talent with business professionals, seeking a different process for goal achievement.  She uses the visual art form of collage, which allows clients to bring their vision and goal setting to life on canvas. As…

The New Bright Shiny Toy

By Paula Reed | January 26, 2018 | 0 Comments

There are some amazing, engaging, and totally awesome new resources for the best interest of kids, great for teachers and just all around innovative in the K12 market! These resources get awards at various conferences for being cutting edge and their companies are on the move! Educators hang out at exhibit hall booths watching them…

Old School Sales Versus New Relationships

By Paula Reed | January 16, 2018 | 0 Comments

Since the day I graduated from college, I have held multiple sales and marketing jobs.  I’ve sold paper clips and manila folders for an office supply firm.  I was one of the original annoying telemarketers for a now defunct telephone company. I hawked family gym memberships at a mall in Columbia, Maryland and for more…