Having good product knowledge is only one element in selling services in the K-12 marketplace. Proper communications, sales positioning, outreach, follow up and building key relationships to gain trust are just as important for the growth of every sales team.
Your product or service has many features and benefits. How your product or service may work in one school district versus another may vary. Presentations, collateral, exhibit booths and your website may need to be revamped to meet the various needs of your prospective customers.